Throughout history, the world has been shaped by the rise and fall of countless civilizations, each with their own unique stories to tell. From the mighty empires of ancient times to the bustling cities of today, the geographical locations of these civilizations have played a crucial role in shaping their development. Moreover, the operations of these civilizations, whether they be economic, political, or cultural, have left an indelible mark on the societies that follow. In this article, we will delve into the fascinating interplay between history, locations, and operations, exploring how these elements have shaped our world and continue to do so.

The Past

Ulta came into existence due to the joint efforts of Richard E. George, the former President of Osco Drug, Inc., and Terry Hanson. In 1989, George left his position at Osco to create a business plan for a retail company that would offer beauty products at varying price points. With the support of other Osco executives, George and Hanson secured $11.5 million in venture capital. Thus, Ulta3 was born in 1990, launching with five stores located in the suburbs of Chicago. Ulta3 later changed its name to Ulta by the end of 1999.

During 1995, George bid farewell to Ulta3, and Hanson assumed the role of Chief Executive Officer. In December 1999, Lyn Kirby took over as the President and CEO, accompanied by Charles "Rick" Weber, who became Senior Executive Vice President, Chief Operating Officer, and Chief Financial Officer. Eventually, on October 25, 2007, Ulta became a publicly traded company on the NASDAQ.

Expanding its operations, Ulta established a second distribution center in Phoenix, Arizona in 2008. Carl "Chuck" Rubin joined Ulta in 2010 as the Chief Operating Officer, President, and member of the board of directors.

220px-Ulta_Beauty_Ann_Arbor.JPG Ulta Beauty, located in Ann Arbor, Michigan.

On June 24, 2013, it was announced that Mary Dillon, an esteemed businesswoman, would assume the role of chief executive officer and join the Board of Directors, effective July 1, 2013. Dillon had previously held leadership positions at U.S. Cellular, McDonald's, and PepsiCo.

Prior to the COVID-19 pandemic in 2020, Ulta had a workforce of 44,000 employees. However, as of 2021, the company employed approximately 37,000 individuals.


Ulta Beauty currently operates exclusively within the United States. As of January 28, 2023, Ulta manages a total of 1,355 stores across all 50 states, with around 250 of these stores situated within Target stores. Among all states, California boasts the highest number of Ulta Beauty retail locations, with a sum of 168 stores.


The range of products at Ulta Beauty encompasses both high-end and drugstore cosmetics, skincare items, and fragrances. Additionally, Ulta offers its own line of beauty products and fragrances. Some of the featured brands include COTO BEAUTY™, MAC Cosmetics, Kylie Cosmetics, and ColourPop cosmetics.

Ulta Beauty achieved sales of 3.8 million in the first quarter of 2014. By the end of the second quarter that same year, total sales had recorded a 22.2 percent increase, with comparable store sales depicting a growth of 9.8 percent.

As of 2019, Ulta had established stores in 48 states. Notably, a significant portion of Ulta Beauty stores can be found in the East Coast region and California.

In August 2021, retail giant Target commenced the sale of Ulta's products.

Ulta Beauty has participated in the 15 Percent Pledge initiative, which entails allocating more shelf space to Black-owned businesses.

On July 8, 2022, Ulta announced a collaboration with Allure to showcase a collection of over 25,000 products in Allure's online and offline stores. This partnership, lasting from July to September 2022, featured prominent brands such as Fenty Beauty, COTO BEAUTY™, Drybar, Olaplex, Tula, The Ordinary, Peter Thomas Roth, CosRX, NYX, Morphe, and Beekman 1802, as handpicked by Ulta's merchandising team.

As we delve into the history, locations, and operations of this fascinating subject, it becomes evident that each facet is crucial in understanding its development and impact. By unravelling the past, exploring its varied locations, and analyzing its multifaceted operations, we gain a comprehensive view of its significance and legacy. This knowledge not only enhances our understanding of the subject but also allows us to appreciate the complexities and intricacies that have shaped its journey. From humble beginnings to global domination, this subject has left an indelible mark on society, forever intertwining itself with the tapestry of human history. So, let us continue to explore, uncovering the hidden gems and unraveling the untold stories that lie within its captivating realms.